Bloggers share their experiences driving the all-new, redesigned 2012 Honda CR-V with greater fuel efficiency and added features and functionality.

Christmas on Us

This Christmas Cumulus Stations, HOT 1077, ROCK 99, JOX 94,5 and 100 WAPI asked listeners to nominate deserving families to receive Christmas gifts from the radio stations and station clients. The Serra Honda family was proud to sponsor this event. Here are the families that were selected:

Amanda Miller

Amanda Miller is single mother with 5 children that works two jobs to make sure her kids have the necessities in life. Amanda’s kids know that Christmas comes at tax time every year because money is tight all year long.

When asked by her friend Kay Martin why she doesn’t ask for assistance from a charitable organization or church, Amanda stated; “I am the giver, I would rather buy for another family”. The Miller family’s attitude and spirit is why Serra Honda is proud to sponsor them for the “Christmas on Us”program.

Diondria Heller

Diondria Heller was nominated by her best friend Tamala Moore because she was an inspiration to her and her family. Diondra has 5 children (two of which suffer from chronic asthma), and has supported them all by herself this year. They moved from Florida to Alabama in a rental car with nothing but the clothes on their backs. The Heller family has been faced with tough times since Diondria has had her hours at work cut to 4 hours a day. This situation has prompted Diondria’s two eldest sons to say “Mom, don’t worry about getting us something for Christmas,  just make sure the babies are straight”. The selflessness and dedication to family is why Serra Honda is proud to sponsor the Heller family for the “Christmas on Us” program.

Fans! There are only a few days left of Serra Honda's Year End Clearance Event. Come down today and take advantage of these great deals!

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New Four-cylinder 2012 Honda Crosstour EX and EX-L Combine Affordability, Fuel Efficiency and a Sleek Crossover Design

Two new four-cylinder, two-wheel-drive Honda Crosstour® models are set to go on sale next month, broadening the vehicle's appeal through a lower price point and EPA-estimated fuel economy that increases 3 mpg¹ in the city and 2 mpg¹ on the highway.

Equipped with a 2.4-liter i-VTEC inline four-cylinder engine producing 192 horsepower, the newest Crosstour is available in two trim levels, including the Crosstour EX and leather-upholstered Crosstour EX-L. A Honda Satellite-linked Navigation System² is available on the Crosstour EX-L.

EPA-estimated fuel economy on the four-cylinder Crosstour is 21 mpg¹ city and 29 mpg¹ highway, a significant increase from the 271-horsepower 2WD V6 model's EPA estimated 18 mpg¹ city and 27 mpg¹ highway.

With the launch of the new four-cylinder Crosstour models, some useful features are now standard across the entire Crosstour family, which first debuted for the 2010 model year with V6 power. The four-cylinder Crosstour models join the current 3.5-liter i-VTEC V-6 Crosstour models already available. Standard features now include an automatic dimming rearview mirror, a rearview mirror back-up camera display for improved rear visibility (non-Navigation models), convenient auto-on/off headlights, Bluetooth®³ HandsFreeLink® and USB audio interface.

Bold Exterior and Functional Interior
Honda Crosstour approaches the crossover SUV formula from a distinctively sleek, sporty and fuel-efficient perspective, while also maximizing the interior's cargo capacity, versatility and premium feel.

The exterior design emphasizes a bold, aerodynamic look that also conceals an accommodating rear cargo area. The four-cylinder model includes body-color door handles and unique 17-inch alloy wheels with P225/65 R17 all-season tires. Two new colors are available on all 2012 Crosstour models: Twilight Blue Metallic replaces Glacier Blue Metallic, and Basque Red Pearl II replaces Tango Red Pearl.

Premium interior styling, appointments and details extend from the passenger compartment all the way through the cargo area. An under-floor storage area in the rear of the vehicle adds functionality, while reversible cargo floor panels accommodate dirty objects.

Efficient Four-cylinder Powertrain
The new four-cylinder Crosstour models come with a 2.4-liter, 16-valve DOHC i-VTEC® engine for power and efficiency. The engine produces 192 horsepower at 7,000 RPM and 162 lb-ft. of torque at 4,400 RPM, while achieving an EPA-estimated city/highway/combined fuel economy of 21/29/24 mpg¹. To maximize efficiency, a technologically advanced 5-speed automatic transmission with Grade Logic Control is standard equipment.

Comprehensive Feature List
In addition to auto-on/off headlights, Bluetooth³ HandsFreeLink®, USB audio interface and rearview mirror back-up camera display with integrated guidelines, additional standard features on the new four-cylinder Crosstour EX include projector-beam headlights, a moonroof, body-colored power side mirrors with defrost, auto-up/down driver and front passenger side windows, and rear privacy glass. Inside are air conditioning with second-row ventilation, a 360-watt AM/FM 6-disc audio system with seven speakers, steering wheel-mounted cruise, audio and phone controls, an easy fold-down 60-40 split rear seatback, a hidden removable utility box and more.

Crosstour EX-L adds leather-trimmed seating surfaces with heated front seats, a memory driver-side seat and memory-linked side mirrors with reverse gear tilt-down capability, a leather-wrapped steering wheel and gearshift knob, dual-zone automatic climate control, an automatic dimming rearview mirror, a premium audio system with Kevlar® cone speakers and front aluminum dome-type tweeter speakers, XM® Radio and more. Also available on the Crosstour EX-L is the Honda Satellite-linked Navigation System² which includes a rearview camera with guidelines integrated into the display.

Safety Assets
Safety technology includes the Advanced Compatibility Engineering™ (ACE™) body structure, a Honda-exclusive body design that enhances occupant protection and crash compatibility in frontal collisions. Additional safety equipment on the Crosstour includes Vehicle Stability Assist™ (VSA®), anti-lock brakes with electronic brake distribution and brake assist, side curtain airbags with a rollover sensor, driver's and front passenger's side airbags with passenger-side Occupant Position Detection System (OPDS), dual-stage, multiple-threshold front airbags, and active front seat head restraints.

The Crosstour is assembled in Ohio at the Honda of America Mfg., Inc., East Liberty Auto Plant using domestic and globally sourced parts.

Warranty
The 2012 Honda Crosstour is covered by a 3-year/36,000-mile new-car limited warranty, a 5-year/60,000-mile powertrain limited warranty, and a 5-year/unlimited-mile corrosion limited warranty.

Courtesy of Honda

What happens when you give somebody a beautiful new Honda for the holidays? Total Joysplosion. What does a Joysplosion look like? This.

Thank you for sharing your experience with us!

Five star review from Google Maps:

"I took my Accord in to Serra Honda for service . This was my first visit to this location and I was pleasantly surprised. The Service Writer was very courteous as was the service technicians. They not only kept me apprised of the progress of the service but also informed me of two recalls that needed to be performed. The repairs were performed quickly and to my satisfaction. I will continue to use them when service needs arise."

Honda Civic Natural Gas Named 2012 Green Car of the Year

The all-new 2012 Honda Civic Natural Gas – the only factory-built, CNG-powered car produced in America – was named 2012 Green Car of the Year® at the Los Angeles Auto Show today. The award was presented to Honda by the editors of Green Car Journal representing a diverse panel of environmental experts and automotive enthusiasts who annually select a single vehicle for its outstanding environmental performance.

"The Civic Natural Gas is not only a great vehicle, it also demonstrates Honda's commitment to provide a variety of alternatives to gasoline," said Michael Accavitti, vice president of marketing at American Honda Motor Co., Inc. "The Civic Natural Gas and the all-new Fit EV that we introduced yesterday at the Los Angeles Auto Show are the latest additions to a rapidly expanding family of alternative energy Honda vehicles aimed at cutting petroleum use and reducing our carbon footprint."

To support growing consumer interest in alternative-fuel vehicles, Honda is expanding its retail network of Civic Natural Gas retail outlets to 200 dealers in 36 states. Previously, retail sales of the natural gas-powered Civic had been limited to four states – California, New York, Utah and Oklahoma. The 2012 Civic Natural Gas went on sale on October 18 with a manufacturer's suggested retail price¹ (MSRP) starting at $26,155.

With multiple benefits including lower fuel costs and extremely low smog-forming emissions, the 2012 Civic Natural Gas currently qualifies for a state-issued decal allowing single-occupant access to High-Occupancy Vehicle (HOV) "carpool" lanes in California and several other states.

The Civic Natural Gas engine produces almost zero smog-forming emissions and is the cleanest internal-combustion vehicle certified by the U.S. Environmental Protection Agency (Tier-II, Bin-2 and ILEV certification as of August 2010).

Featuring new styling, enhanced feature content and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publicly accessible Compressed Natural Gas (CNG) refueling stations across the United States.

All Civic Natural Gas models are produced by Honda Manufacturing of Indiana, LLC (HMIN) using domestic and globally sourced parts.  HMIN is the recipient of a 2011 Platinum Award for quality from J.D. Power and Associates.  In addition to being named 2012 Green Car of the Year, previous versions of the CNG-powered Civic have topped the "greenest vehicle" rankings of the American Council for an Energy Efficient Economy (ACEEE) for eight straight years.

About the Green Car of the Year® Award

The Green Car of the Year® is presented annually by the Green Car Journal.  In addition to the publication's editors, jurors include Carl Pope, chairman of the Sierra Club; Frances Beinecke, president of the Natural Resources Defense Council; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president of Global Green USA; Jay Leno, noted auto enthusiast and host of the "Tonight Show," as well as automotive icon Carroll Shelby.

Honda Environmental Leadership

Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants.  Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.

¹MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.

Courtesy of Honda

Honda to Invest $84 Million and Add 100 Jobs to Increase Annual Production to 340,000 Vehicles and Engines

Honda Manufacturing of Alabama, LLC (HMA) marked its 10th anniversary of the start of production by announcing today that it would invest an additional $84 million, hire 100 new full-time associates and increase annual production capacity to 340,000 vehicles and engines. Alabama Gov. Robert Bentley and other local and state officials helped Honda associates celebrate the 10-year milestone.

Combined with previous investments announced earlier this year, Honda is investing a total of $275 million and adding 140 total jobs to increase manufacturing flexibility and production capacity in Alabama. The newest $84 million investment is tied to the addition of the Acura MDX luxury sport utility vehicle to the company 's existing production lineup of the Honda Odyssey minivan, Honda Pilot SUV, Honda Ridgeline pickup truck and the V-6 engines that power each vehicle.

"Numbers and milestones measure results, but it is our people – our Honda associates – who are the driving force in all of our accomplishments in Alabama," said Tom Shoupe, HMA president. "This new investment in our Alabama facility will enhance our production flexibility and better position Honda to meet customer demand for our lineup of fuel-efficient passenger cars and light trucks."

HMA began production with the Honda Odyssey on Nov. 14, 2001. With today 's announcement, HMA 's annual production capacity will increase by 40,000 units to 340,000 vehicles and engines by 2013. Honda 's cumulative investment in its Lincoln facility will total more than $2 billion by 2013. HMA employs more than 4,000 associates.

The $84 million investment will add a third stamping line to the existing two stamping lines which have the capability to produce vehicle body parts of both steel and aluminum. The more than $190 million in investments HMA announced earlier this year includes construction and equipment investments to improve manufacturing flexibility and production capacity.

Courtesy of Honda

Thank you for your helpful feedback. Way to go team!

Three positive reviews from Google Maps:

Review 1

"My wife and I bought our used 2007 Honda Accord back in April '11 and have been nothing but thrilled with it. Not to mention the service departments wonderful care. I can't wait to buy another car because I know exactly where I'm gonna go to get it, Serra!"

Review 2

"We are repeat buyers from Serra Honda. We purchased a CRV for my parents in 2008, a Civic for my wife in 2010, and an Accord in 2011 for myself. I spend a tremendous amount of time researching vehicles and shopping dealerships prior to purchasing a vehicle. On two occasions, we have had terrible experiences dealing with Tameron in Hoover (agreeing on prices, only to find that they neglected to add all of the options and fees until the paperwork was generated). On both of those occasions, Serra not only beat the competitor's prices, but also provided a wonderful buying experience. The last time, we shopped on the internet, Serra came out to be cheaper, and once again we had a great buying experience. The Sales and Service Teams are top-notch. Mr. Brown, Mr. Williams, and Mr. Putman are all outstanding representatives. I highly recommend Serra Honda to all of my friends. Keep up the good work!"

Review 3

"I had to have my Accord serviced and the starter replaced a few weeks ago, I had a coupon that I received in the mail from Serra Honda that allowed me to save 12% on my total bill which saved me around $40 dollars. The car was dropped of at 9:00 a.m. That morning and was ready for me to pick it up at lunch the same day, very fast service."

Happy Honda Days!

Thank you for sharing your experiences with us! Kudos team!

Six five star reviews from Google Maps:

Review 1

"Bought my 2011 Odyssey from Serra Honda. I had a pleasant experience with Mike Brown. I service my Honda cars with them and I have always enjoyed doing business with them. Great customers service. Professional and friendly staff on ground always."

Review 2

"The Service Dept. at Serra Honda in Ensley is the best. Fast and extremely friendly. They take the dread out of oil changes. I hardly had time to finish my coffee while waiting."

Review 3

"The last service I had at the Sierra Honda in Ensley was a wonderful experience they took care of the oil change and even informed my of a free car wash and other items on the list that I need to have looked at like the cabin filter. It was a overall breeze. I will returning for all my services thanks to them"

Review 4

"I have bought 2 Honda Hybrid cars from Serra Honda and have been very happy with the sales process as well as the service. The cars are great and I will continue to drive Honda Hybrid cars and purchase and service them at Serra Honda."

Review 5

"Every time I bring my CRV in for service, they are always courteous and only offer services that I need. I never feel pressured into doing anything I don't want to do. They're great."

Review 6

"Jo, I have always had excellent service when bringing my car to Serra. They have never turned me down when I said that I need to come in NOW, even if they were about to close on a Saturday afternoon. At my last visit they got my parts ahead of time, brought my husband back to work, fixed everything and picked him up. The place is very pleasant if you have to stay. I have coffee and get my work done on their computer. Definitely recommend them."

2013 Honda Accord Coupe Concept to Make World Debut at the 2012 North American International Auto Show

A concept vehicle revealing the styling direction of the next-generation Honda Accord Coupe will debut at the 2012 North American International Auto Show January 10, American Honda Motor Co., Inc., announced today.

The Accord Coupe Concept will convey the dynamic and aggressive profile of the ninth-generation 2013 Honda Accord set to go on sale in the fall of 2012. John Mendel, American Honda executive vice president of sales, will introduce the concept vehicle at a press conference, which will also be broadcast live via webcast at http://hondanews.com/live/2012naias-honda (link will be live Jan. 10).

A leader in style, performance, safety, efficiency and value since the introduction of the first generation model in 1976, the Accord remains one of the best-selling cars in America. The 2012 Accord was recently named to Car and Driver Magazine's '10Best' list for a record 26th time and was ranked as having the highest initial quality in its segment in the J.D. Power and Associates 2011 Initial Quality Study (IQS). The introduction of the ninth-generation Accord marks 30 years of U.S. production of the model at the Marysville Auto Plant in Marysville, Ohio, the first Japanese car assembly plant in the U.S.

Courtesy of Honda

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Fans! Financing a new vehicle with Serra Honda has never been easier!

We work with Heritage Auto Finance, an organization that allows almost everyone, regardless of past credit problems to be approved for a vehicle loan. Stop by our dealership for more details.

Happy Honda Days" is making its return, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings

Happy Honda Days!

Get great deals on a variety of Honda vehicles! See dealership for details.http://bit.ly/tnFLXU

 

Honda Accord and Fit Receive Car and Driver Magazine's "10Best Cars" Awards

Courtesy of Honda

Car and Driver magazine has named the 2012 Honda Accord 4-cylinder and the 2012 Honda Fit as two winners of its prestigious and highly competitive, annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best Cars" status 26 times in the 30 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with "10Best Cars" status in each of the six years that it has been on sale in the United States.

"The Car and Driver '10Best Cars' awards document a proud history of great cars in America over the last 30 years," said John Mendel, executive vice president of American Honda Motor Co., Inc. "Honda is honored to again have two of our vehicles included among the best of the best."

The Fit has been sold in the U.S. since the 2007 model year and is manufactured in Sayama, Japan. The Accord has been sold in the U.S. since the 1976 model year and has been manufactured in Marysville, Ohio since 1982.

Honda Car and Driver "10Best Cars" Award History

Honda Model	"10Best Cars" Award Model Year
Accord	2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998, 1995, 1994,1991, 1990, 1989, 1988, 1987, 1986, 1985, 1984, 1983
Civic	1996, 1991,1990, 1989, 1988
CRX	1988, 1985
Fit	2012, 2011, 2010, 2009, 2008, 2007
Prelude	1998, 1997, 1996, 1995,1994,1993, 1992, 1986, 1985, 1984
S2000	2004, 2002, 2001, 2000

Serra Honda would like to invite you to sponsor "Christmas on Us"

We are partnering with Cumulus Broadcasting to sponsor "Christmas on Us". You can nominate a needy and deserving family who gives and volunteers in the community, but needs a break themselves.

Please click the link below for more information.

Thank you! 

http://cumuluscares-christmasonus.com/Markets/Birmingham