Can you boogie like ASIMO?

Fans! There are only a few days left to take advantage of our March Facebook coupon.

Click here to receive a coupon for a free tire rotation with the purchase of an oil change at full price.

 

Vogue Magazine Features Ashley Fiolek in Their April 2012 Issue

In what can be viewed as a timely boost to the sport of Women's Motocross, Team Honda's Ashley Fiolek is the focus of a feature article in the April 2012 issue of Vogue magazine. Vogue magazine focuses on the world of entertainment and fashion with 12 issues published each year, and over 1.2 million copies in circulation monthly. The four-page feature gives an inside look at how Fiolek has not only overcome her disability in a high-speed sport that puts a premium on the sense of hearing, but also being a female who has earned numerous accolades on and off the track in a male-dominated sport.

Fiolek, a three-time Women's Motocross Champion and two-time X-Games gold medalist, made history by becoming the first female to sign a contract with the American Honda Racing factory team in 2009. In addition to her impressive run of race wins, she has also continued to help bring attention to women's motocross and has become a positive role model for young girls everywhere.

Courtesy of Honda

Great news fans! We have a limited number of FREE tickets to the Honda Indy Grand Prix of Alabama

The race is being held at Barber Motorsports next Saturday and Sunday, March 31st and April 1st. If you need tickets, just stop by Serra Honda in Ensley! Don't wait because just like the race, they'll be going fast!

The Really Big Sales Event. Real deals, big inventory.

Here is a service tip to help keep your vehicle running smoothly.

Does your car key share a chain with a dozen or more other keys? That’s a pretty heavy load hanging off the car key when it’s in the ignition. The weight, combined with bouncing while you drive, can wear out the tumblers inside the ignition and eventually lead to ignition switch failure.

Green Factory / Green Building

In addition to its ongoing efforts to improve the environmental performance of its automobile, motorcycle and power equipment products, Honda is working to reduce the environmental impact of its factories and other work facilities through its "Green Factories" and "Green Buildings" initiatives. This includes increasing energy efficiency, reducing waste and enhancing recycling activities. Through its "Green Purchasing" program, Honda also encourages and supports activities by its more than 600 North American OEM parts suppliers to adopt green factory programs.

GREEN FACTORY

Through Honda's "Green Factory" initiatives, every Honda manufacturing plant works to reduce the environmental impact of its operations, including emissions reduction, energy efficiency improvement, and recycling of manufacturing byproducts.

• Since April 1, 2011, ten of 14 Honda plants in North America have been operating with absolutely zero waste sent to landfills.
• Total landfill waste from automobile manufacturing operations in North America has been reduced 93.9% from 2001 levels to less than 2.4 kilograms per auto. Total waste to landfills for all manufacturing operations in North America, including power equipment products, has been reduced 91.9 percent in the same period.
• Honda of America Manufacturing 's two auto plants, in East Liberty and Marysville, Ohio, have earned Energy Star award for the U.S. EPA for five consecutive years beginning in 2007 when the EPS first established the award program.
• Thirteen of Honda's fourteen North American manufacturing plants have earned thirdparty ISO 14001 certification for environmental management systems.
• Energy efficiency initiatives included the use of more energy-efficient light fixtures, increased use of variable speed drives and improvements to the efficiency of compressed air systems, chiller systems and HVAC systems.
• Honda in 2009 began implementing a new auto body paint booth air-conditioning control technology, "Intelligent Paint Booth," which reduces paint booth natural gas consumption and related CO2 emissions by as much as 25%.

GREEN PURCHASING

• Honda encourages its suppliers to reduce packaging waste, adopt more energy-efficient processes and obtain third-party ISO 14001 certification.
• Eighty-eight percent of Honda's total North American OEM supply chain is ISO14001 certified.
• Since 2001, Honda has used its "Honda Green Purchasing Guidelines" to promote the reduction of greenhouse gas emissions and other environmental impacts from its 600 OEM parts suppliers in North America.
• Honda has also initiated a "Supplier Sustainability and Greenhouse Gas Initiative" with the aim of achieving best-in-class environmental performance in its North America supply chain.

NORTH AMERICAN GREEN FACTORY INITIATIVES

• Honda has been building "green" since 1999 when the company built its first LEED certified building in Gresham, Oregon. The Gresham facility was the first mixed-used industrial building in America to earn LEED-Gold certification, and in 2008 became the first facility in the auto industry to earn LEED-Platinum certification.
• Two of American Honda 's regional parts distribution centers, the Gresham facility and a second facility in Davenport, Iowa, in 2012 earned EPA Energy Star awards.
  • Gresham has reduced it average annual energy use by 384,000 kilowatt-hours for a total reduction in CO2 emissions of 790 metric tons since 2008.
  • Davenport has adopted more energy-efficient lighting systems and has reduced its yearly electricity consumption by more than 922,000 kWh, or 31 percent, from previous levels, cutting annual CO2 emissions by an estimated 766 metric tons.
• Honda has eleven facilities in North America that are LEED certified by the U.S. Green Building Council, the most of any automaker operating in the region:
  • Honda engineering America 's Powertrain Engineering Division in Anna, Ohio (LEED Gold since 2011)
  • Honda Canada headquarters in Markham, Ontario (LEED Gold since 2011)
  • Northwest Regional Center in Gresham, Oregon (LEED Platinum)
  • Honda Manufacturing Indiana 's Welcome Center in Greensburg, Ind., (LEED since 2010)
  • Honda R&D America 's Marine Engine Research Facility in Grant-Valkaria, Florida (LEED Gold since 2010)
  • Honda Financial Service 's Mid-Atlantic Facility in Wilmington, Del. (LEED CIGold since 2009)
  • American Honda 's Northwest Regional Facility in Gresham, Oregon (LEED Gold in 2002, LEED Platinum since 2008)
  • Honda Aircraft Company's world headquarters in Greensboro, NC (LEED Gold since 2008)
  • American Honda 's Midwestern Consolidation Center in Troy, Ohio (LEED Gold since 2008)
  • American Honda's Data Center in Longmont, Colo. (first LEED Version 2.2 Silver-certified data center in the U.S.)
  • Honda R&D Americas ' Central Plant facility in Raymond, Ohio (LEED-Gold since 2008)
  • Honda R&D America 's Acura Design Studio in Torrance, Calif. (LEED Gold since 2008)
• Among many site-specific efficiencies and innovations, these facilities share common sustainable features such as:
  • Energy Star highly reflective roof and dual-paned windows with low-emissivity glass to reduce solar heat gain
  • Extensive use of recycled and recyclable materials in the building envelope and interior
  • Use of U.S. steel, guaranteed to contain at minimum 25 percent, and often as much as 90 percent, recycled content
  • Energy-efficient light fixtures with motion sensors
  • Diversion of construction waste from landfills to recycling centers
  • Selection of suppliers based on the high level of recycled content of their products and their proximity to the job site.
• A few of the unique features at Honda's certified buildings include:
  • Acura Design Studio's high-efficiency displacement ventilation system that moves cool air from rooftop air conditioning units to large, floor-level grills, where it displaces heat from the human body.
  • The 547,000 square-foot Midwestern Consolidation Center has a mezzanine made from wood certified by the Forest Stewardship Council as having come from sustainably-managed forest lands.
  • Honda R&D's Central Plant uses an ice chiller system that reduces peak energy demand from air conditioning by as much as half.
• Honda is beginning to deploy Honda-developed CIGS solar cells at its facilities in North America.
  • The headquarters of Honda Performance Development, Honda 's advanced motorsports engineering subsidiary in Santa Clarita, Calif., in late 2011 completed the installation of a 100-kilowatt, 800-cell array of thin film CIGS solar panels.

Courtesy of Honda

Fans! Check out the Honda Odyssey. It has earned the MotorWeek Drivers' Choice Award for "Best Minivan” two years in a row.

http://www.serrahonda.com/new-cars/2012-honda-odyssey-5dr-ex-l-v881265/

Honda doesn't just make amazing vehicles, it also makes amazing robots! Check out ASIMO.

Thank you for sharing your experiences with us!

4.2 star review from DealerRater:

"I was in need of a vehicle really really bad by the time I visited Serra Honda. I figured a Honda would be out of my budget range so I didn't want to get myself disappointed.

I made a visit to this dealership the first time just wanting to check if a Honda Accord could fit into my budget. I've always wanted a Honda Accord but I was looking for something I could afford vs. what I really wanted. I had already almost committed to the purchase of another vehicle but wanted to check. I met with Mr. Chisolm on that first day and was very pleased with the service received from him. It was a no pressure experience, which was a really big surprise considering I had been feeling car pressure throughout the car buying process I was in. I left on that date with only a card from the salesman. I received a call from Mr. Chisolm the next day telling me about a vehicle that was just brought into the dealership that would be a good price for me. Of course I had my doubts about it, I went ahead and went by and checked out this car (I had already made up my mind that I was not going to like the car because I was not going to be able to afford it). I told them my numbers and with my trade was able to get exactly what I wanted for what I could afford.

Once I test drove the car I really wanted it but I just knew that it was not going to fit my budget at all so I made sure not to get to attached. Well I left the dealership on that evening with the car that I have always wanted to have ..... a Honda Accord (even got a few bells and whistles). My experience was really good throughout the purchasing process.

The only thing that I did no like about my experience with Serra is that I was only able to get one programmed key and the valet key because the key was with one of the managers wife. I am now having to purchase another programmed key for my vehicle so that I can keep the additional key with my parents (so that I can get in the car when I lose my key or lock myself out). Even with this I was happy with my experience with Serra Honda especially the salesman Mr. Chisolm."

2012 Honda Civic Natural Gas Keys Netted by NHL Star George Parros

Honda presented the keys to a 2012 Civic Natural Gas to Anaheim Ducks NHL star George Parros at the American Honda campus yesterday in Torrance, Calif. Under an agreement with American Honda, Parros will drive the Civic Natural Gas to create awareness of the vehicle amongst his Ducks teammates and fans.

Awarded the 2012 Green Car of the Year®, the  Civic Natural Gas is the only OEM-built, CNG-powered passenger car for sale in the U.S. Now available at 197 dealers in 36 states, the 2012 Civic Natural Gas is powered by the cleanest internal-combustion engine certified by the U.S. Environmental Protection Agency (Tier-II, Bin-2 and ILEV certification as of August 2010). The Civic Natural Gas currently qualifies for a state-issued decal allowing single-occupant access to High-Occupancy Vehicle (HOV) "carpool" lanes in California and several other states.

"George is an ideal representative for the Honda Civic Natural Gas vehicle and embodies many of Honda's core attributes; he has a strong sense for environmental issues, is value driven, and is active in his community," explained Steve Center, vice president of the Environmental Business Development Office at American Honda. "To help George with his daily commute to the Honda Center, he will be replacing his previous generation natural gas powered Honda Civic with the all-new 2012 model, featuring enhanced exterior and interior styling, improved fuel economy and a refueling price typically 30 percent less than gasoline."

Parros, 32, is in his sixth season with the Anaheim Ducks (seventh in the NHL), having played on the Stanley Cup-winning 2007 team. The popular right wing (#16) and Princeton grad joined the NHL in 2005, and is well recognized by hockey fans thanks to his 6-foot 5-inch, 228-pound frame and unique mustache.

This is the second natural gas powered Civic Parros has received from Honda, having begun his first stint in October 2010. Parros is also the second Anaheim Duck player to drive one of Honda's alternative fuel vehicles. The first was former Ducks captain Scott Niedermayer, who became an FCX Clarity fuel-cell electric vehicle customer in January 2010.

Courtesy of Honda

The new Honda CR-V is designed to help you get to that list of things you always said you'd do before taking life's next big leap. Like hiking the Appalachian Trail. Or learning the drums. Or shooting a short film.

Honda Current Offers

Check out all of our great incentives for the month of March, like 0.9% APR for 24-36 months on select models. Click here for full details: http://www.serrahonda.com/honda-incentives/

Thank you for your feedback.

Positive review Google Maps:

"In for a recall. Took twice as long as I was told but I understand things get busy. Did buy the vehicle there and will buy there again."

Serra Honda Man's latest commercial was featured on AdWeek.com!

Check out the article:

Serra Honda Man Terminates the Rusty Forces of Evil Superhero of savings returns for new ads

Everyone's favorite corpulent Alabama-based automotive superhero, Serra Honda Man, is back with a new commercial co-starring Serra Honda Girl. Together, they put a rusted hunk of metal in his place—by firing a laser at his head. Judging by the dealer's blog post, with some photos from the set, we can probably expect the superheroes to rain hell down upon a dinosaur next. Check out the diary entries, too: "After finishing up some publicity photos against the green screen, the superheroes enjoyed a snack break and a few moments of rest before back on the set. With the Birmingham afternoon sun shining down and the wind cooling the air, the Serra Superheroes headed outside to battle a monster of a robot, the Price Bot. With Serra Honda Girl crouched beside a Civic, held captive in the ray of the Price Bot, the shooting began. The heroes had a few fans in the audience. Some walking by the store and a very young fan inside who was in awe of the Girl's pink outfit. Outdoor filming was hard work but Serra Honda Man powered through and Serra Honda Girl took frequent snack breaks." That's Serra Honda Man for you—saving Birmingham from high prices one snack at a time.

Courtesy of Adweek.com

Written by Tim Nudd