Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
2013 Honda Civic Sedan Leads All Small Cars in Safety Ratings with Top NHTSA and IIHS Crash Scores
Honda leads all automakers with every one of its tested model year 2013 vehicles earning a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the IIHS.
The 2013 Honda Civic Sedan and Coupe are the first and only small cars to earn the IIHS' highest safety rating of TOP SAFETY PICK+, and the NCAP 5-Star Overall Vehicle Score for the Civic Sedan further separates Civic from the competition in safety ratings performance. The 2013 Accord also earned these high safety ratings in the midsize segment.
"Car shoppers cannot find a small car with higher overall safety ratings than the 2013 Honda Civic," said Art St. Cyr, vice president of product planning and logistics at American Honda. "Safety ratings leadership across product lines is a fundamental part of not only our strategic business plan, but also our philosophy as a company."
The Civic Sedan, significantly reengineered for 2013, is equipped with Honda's next generation Advanced Compatibility Engineering™ (ACE™) body structure, which plays a critical role in making Civic the first small car to earn a TOP SAFETY PICK+ crash safety rating, and the first to earn the highest rating of GOOD in the IIHS' new small overlap frontal crash test (sometimes called a 'narrow offset' test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed. The reinforced ACE™ body structure found on the 2013 Civic further enhances frontal crash energy through a wider range of these offset and oblique collision scenarios.
Additional standard safety equipment on all Civic models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; and driver and front passenger side airbags.
Honda Safety Leadership
Under the banner of "Safety for Everyone," Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda's goal to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.
Honda Vehicle Ratings by Insurance Institute for Highway Safety (IIHS)
2013 Honda TOP SAFETY PICK+:
Honda Accord Coupe
Honda Accord Sedan
Honda Civic Coupe
Honda Civic Sedan
2013 Honda TOP SAFETY PICKS:
Honda Fit
Honda Crosstour
Honda Civic Sedan
Honda CR-Z
Honda CR-V
Honda Insight
Honda Pilot
Honda Odyssey
Honda Ridgeline
Courtesy of Honda Media Newsroom
Friday, May 10, 2013
Thursday, May 9, 2013
Wednesday, May 8, 2013
Tuesday, May 7, 2013
Monday, May 6, 2013
Friday, May 3, 2013
Thursday, May 2, 2013
Time for some trivia!
The
Accord has been featured in Car & Driver's 10Best Cars list more
than any other vehicle. How many times do you think it has received
this prestigious honor?
Wednesday, May 1, 2013
Tuesday, April 30, 2013
Monday, April 29, 2013
Friday, April 26, 2013
Thursday, April 25, 2013
Wednesday, April 24, 2013
Tuesday, April 23, 2013
Honda To Be Partnering Sponsor in 2013 Pikes Peak International Hill Climb
As a further extension of its growing commitment to
grassroots racing in North America, Honda announced today that it is making a
major commitment to the 2013 running of the legendary Pikes Peak International
Hill Climb, as both a sponsor and race participant, with plans to field
products in nine race classes, a first for any OEM in a single Pikes Peak
event.
American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak International Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.
"Pikes Peak presents us with a unique opportunity to showcase Honda's diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda's presence in racing at all levels," said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. "Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit."
With support from Honda's North American R&D and motorsports companies – Honda R&D Americas, Inc. and Honda Performance Development, Inc. – the company will campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. Honda will showcase its diverse range of fun-to-drive/ride products and will field 10 products in nine race classes, the most ever for a single race participant.
Along with Honda IndyCar team Schmidt Hamilton HP Motorsports pilot Simon Pagenaud, the vehicles will be developed and piloted by Honda's North American associates, under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR). Pagenaud's Pikes Peak vehicle entry and racing class will be announced at a later date.
As a further extension of Honda's sponsorship effort, Honda Power Equipment will be supporting race operations, with Honda generators providing electricity and light to the pits and staging area.
Honda 2013 Pikes Peak entries:
American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak International Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.
"Pikes Peak presents us with a unique opportunity to showcase Honda's diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda's presence in racing at all levels," said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. "Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit."
With support from Honda's North American R&D and motorsports companies – Honda R&D Americas, Inc. and Honda Performance Development, Inc. – the company will campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. Honda will showcase its diverse range of fun-to-drive/ride products and will field 10 products in nine race classes, the most ever for a single race participant.
Along with Honda IndyCar team Schmidt Hamilton HP Motorsports pilot Simon Pagenaud, the vehicles will be developed and piloted by Honda's North American associates, under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR). Pagenaud's Pikes Peak vehicle entry and racing class will be announced at a later date.
As a further extension of Honda's sponsorship effort, Honda Power Equipment will be supporting race operations, with Honda generators providing electricity and light to the pits and staging area.
Honda 2013 Pikes Peak entries:
Honda has competed in the Pikes Peak International Hill Climb on a less ambitious scale in the recent past. In 2011, Honda campaigned a Fit hatchback that was built and piloted by Honda engineers from North America. In 2012, the company fielded an Acura NSX powered by an ALMS P2 twin-turbo V-6 engine supplied by Honda Performance Development (HPD), and outfitted with an ex-Le Mans body and wide body kit, with support from members of the Ohio-based Honda of America Race Team (HART). Prior to that, Honda set records in the EV class in 1994 and 1999 with the Honda EV Plus. This year also marks the return of advanced Honda EV technology to America's second-oldest race, in the form of a 2013 Honda Fit EV.
Courtesy of Honda Media Newsroom
Thank you very much to the author of this wonderful review! We genuinely appreciate the feedback we receive from our customers.
- "This, by far, is the best car buying experience I have ever had." -grollins
Monday, April 22, 2013
Friday, April 19, 2013
Wednesday, April 17, 2013
Tuesday, April 16, 2013
Honda: Understanding Our New Business Strategies
There's been a great deal of positive attention to some
organizational changes at Honda that took effect this month. These changes will
strengthen and improve our efforts to bring innovative and affordable new Honda
and Acura products to market. But if there's one thing that I've learned
through my career in the auto industry, it's that sometimes it's as important
for people to understand why a company has embarked on a challenging new
direction, as it is to know what the company is doing.
Some have interpreted our strategy as a wholesale shift of our operations out of Southern California. This is not the case at all. This is an evolutionary step, that will efficiently group key executives under one roof to make high-level decision making close to the major operations in Ohio that are critical to new product introductions. But top executives remain in California as well. And overall, with more than 2,500 Honda associates on our Torrance campus we expect fewer than 50 jobs will transfer to Ohio.
In the face of today's hyper-competitive marketplace, Honda's operations here in our North America business region now have a greater responsibility within Honda's global organization. To fulfill this new and larger role, we have taken steps to centralize decision-making and streamline the new model process. In this way, we will advance our ability to quickly deliver high quality and affordable products to our customers in this region and around the globe.
One of the key goals of our organizational changes is to shorten the time from when we finalize a product design to when that all-new product reaches our customers. After all, what seems like a good idea today, might not meet customer expectations tomorrow, if it takes too long, or the cost is too high, to bring that idea to market. So, we must accelerate our ability to introduce new models at more affordable prices to increase our competitiveness.
This strategy led to the organizational changes which serve to centralize decision-making for our North American regional operations in Ohio. Why Ohio? After more than 30 years of building and developing products in America, it is already the center point of our engineering capabilities. We are leveraging our significant investments in Ohio where we have established two major auto plants, our North American purchasing operations, North American Engineering Center and our major R&D center.
At the same time, our presence in California will remain robust and vibrant. The headquarters of our sales and marketing operations, and a number of other key operations that support them, remain firmly rooted in Torrance, California. As one recent example, we just announced a new structure for our automobile advertising that will strengthen our marketing efforts with a Honda team in California at the hub of the strategy.
In fact, we have Honda operations all over North America that will remain in their current locations and focused more than ever on their same core responsibilities. This is especially true for our efforts to design, build and sell Honda and Acura products.
Our North American operations have been tasked with greater responsibilities within Honda's global business. We already have 14 major production operations in North America, building a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.
Now, based on investments in just the past two years of about $2.5 billion, our North American auto production network is beginning to take a lead role in launching key global models like the future all-new generation of the Honda Civic. Our plants here will prepare new models for production and share the production know-how with other Honda plants around the globe. This is a big deal -- because in the past, this lead role was generally done in Japan.
We also have 14 R&D facilities in America that design and develop the majority of the light truck products that we build here. These operations have taken on increased responsibility to create products that are just right for the needs of our customers in North America, and take even greater advantage of local parts sourcing and manufacturing. This includes leading development of both the next generation Honda Civic for North America, as well as the Acura NSX supercar. This is a major component of our strategy to increase the speed of development, the affordability of our products, and the competitiveness of the Honda and Acura brands.
We also will be ratcheting up automobile exports from North America to markets around the world. We expect to double last year's export total of almost 100-thousand units, so that in the coming years we will be a net exporter - meaning we will export more cars from North America than we import from Japan.
It's a bold plan that builds on the foundation we have established during the past three decades. To make all of this work, we took action to streamline our corporate structure, which will help develop a common process across all of our sales, production, R&D and purchasing operations in this region. And that is something that is not only increasing the competitiveness and stability of Honda in North America - it will improve the quality and affordability of our products for our customers. And that is the ultimate “why” for these latest steps in our history in North America.
Some have interpreted our strategy as a wholesale shift of our operations out of Southern California. This is not the case at all. This is an evolutionary step, that will efficiently group key executives under one roof to make high-level decision making close to the major operations in Ohio that are critical to new product introductions. But top executives remain in California as well. And overall, with more than 2,500 Honda associates on our Torrance campus we expect fewer than 50 jobs will transfer to Ohio.
In the face of today's hyper-competitive marketplace, Honda's operations here in our North America business region now have a greater responsibility within Honda's global organization. To fulfill this new and larger role, we have taken steps to centralize decision-making and streamline the new model process. In this way, we will advance our ability to quickly deliver high quality and affordable products to our customers in this region and around the globe.
One of the key goals of our organizational changes is to shorten the time from when we finalize a product design to when that all-new product reaches our customers. After all, what seems like a good idea today, might not meet customer expectations tomorrow, if it takes too long, or the cost is too high, to bring that idea to market. So, we must accelerate our ability to introduce new models at more affordable prices to increase our competitiveness.
This strategy led to the organizational changes which serve to centralize decision-making for our North American regional operations in Ohio. Why Ohio? After more than 30 years of building and developing products in America, it is already the center point of our engineering capabilities. We are leveraging our significant investments in Ohio where we have established two major auto plants, our North American purchasing operations, North American Engineering Center and our major R&D center.
At the same time, our presence in California will remain robust and vibrant. The headquarters of our sales and marketing operations, and a number of other key operations that support them, remain firmly rooted in Torrance, California. As one recent example, we just announced a new structure for our automobile advertising that will strengthen our marketing efforts with a Honda team in California at the hub of the strategy.
In fact, we have Honda operations all over North America that will remain in their current locations and focused more than ever on their same core responsibilities. This is especially true for our efforts to design, build and sell Honda and Acura products.
Our North American operations have been tasked with greater responsibilities within Honda's global business. We already have 14 major production operations in North America, building a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.
Now, based on investments in just the past two years of about $2.5 billion, our North American auto production network is beginning to take a lead role in launching key global models like the future all-new generation of the Honda Civic. Our plants here will prepare new models for production and share the production know-how with other Honda plants around the globe. This is a big deal -- because in the past, this lead role was generally done in Japan.
We also have 14 R&D facilities in America that design and develop the majority of the light truck products that we build here. These operations have taken on increased responsibility to create products that are just right for the needs of our customers in North America, and take even greater advantage of local parts sourcing and manufacturing. This includes leading development of both the next generation Honda Civic for North America, as well as the Acura NSX supercar. This is a major component of our strategy to increase the speed of development, the affordability of our products, and the competitiveness of the Honda and Acura brands.
We also will be ratcheting up automobile exports from North America to markets around the world. We expect to double last year's export total of almost 100-thousand units, so that in the coming years we will be a net exporter - meaning we will export more cars from North America than we import from Japan.
It's a bold plan that builds on the foundation we have established during the past three decades. To make all of this work, we took action to streamline our corporate structure, which will help develop a common process across all of our sales, production, R&D and purchasing operations in this region. And that is something that is not only increasing the competitiveness and stability of Honda in North America - it will improve the quality and affordability of our products for our customers. And that is the ultimate “why” for these latest steps in our history in North America.
Courtesy of House of Japan
Monday, April 15, 2013
Friday, April 12, 2013
Very big thank you's to Angelon, Barbara, Linda, and Chibuike for these wonderful reviews!
- "Serra Honda has a professional staff. I will always use this dealership. Keep up the good work." -Chibuike U.
- "The employers were very nice and polite, and took care of me right away." -Linda H.
- "The servicemen were very helpful and friendly. I am glad I bought my car at this dealership." -Barbara T.
- "My last service experience was prompt and pleasant. The staff was friendly and professional." -Angelon C.
Thursday, April 11, 2013
A very sincere thank you to Tyler for this wonderful review! We love to hear back from our customers!
- "Everyone was very nice and and helpful with finding our new car. Thank you so much! More than excited with our new vehicle!" -Tyler M.
Wednesday, April 10, 2013
Tuesday, April 9, 2013
Monday, April 8, 2013
Monday Maintenance Tip: Don’t fill up if you see the tanker
If you happen to see a gasoline
tanker filling the tanks at your local gas station, come back another day or go
to a different station. As the station’s underground tanks are being filled,
the turbulence can stir up sediment. Sediment in your gas can clog fuel filters
and fuel injectors, causing poor performance and possibly necessitating
repairs.
Friday, April 5, 2013
Thursday, April 4, 2013
Wednesday, April 3, 2013
Monday, April 1, 2013
Honda Introduces HondaHAIR, First-Ever In-Vehicle Hair-Grooming Tool
By simply snapping the HondaHAIR into place on the Odyssey Touring Elite's standard HondaVAC vacuum, the powerful suction can fashion the perfect bob, pixie or buzz cut. Capable of creating any style cut, the HondaHAIR offers affordability and convenience and transforms the cargo space into a virtual salon on wheels—eliminating the need to trek to the stylist or barber.
"We recognize that our Odyssey drivers are busier than ever, which is why we've packed the car with so many conveniences, including this HondaHAIR forward-thinking technology," said Parsley Thyme, head of Public Relations at American Honda.
The HondaVac HondaHAIR accessory is the perfect complement to the do-it-yourself mobile haircut movement, which can be seen on more than 6,500 Pinterest boards, 100 Facebook groups and thousands of YouTube videos.
The HondaHAIR accessory will be available on the 2014 Honda Odyssey Touring Elite when it hits Honda dealerships later this summer.
Courtesy of Honda Media Newsroom
Friday, March 29, 2013
Thursday, March 28, 2013
Wednesday, March 27, 2013
Tuesday, March 26, 2013
Monday, March 25, 2013
Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com's 2013 Brand Image Awards
"We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value," said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. "These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand."
The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers' perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process. Honda was named 'Best Overall Non-Luxury Brand' by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.
"Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda's stellar reputation and brand leadership in the minds of consumers," said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book's KBB.com. "In addition, Honda was awarded Most Trusted Brand for the second year in a row, and Best Value Brand for the third year running. Receiving consecutive awards in key categories like 'Trust' and 'Value' demonstrates the positive attributes of the Honda brand continue to resonate with the new-car buying public."
Additional comments from the Editors of Kelley Blue Book's KBB.com regarding Honda's Brand Image Award Wins:
2013 Honda - Best Value Brand
"Affordability, reliability and good resale value are key facets of new-car value, and Honda scores at or near the top in all three, earning from KBB.com visitors another Best Value Brand award."
"This is the second year we've asked visitors to name their Most Trusted Brand, and it's the second year in a row they've named Honda. With a reputation that precedes it and vehicles that seemingly never fail to deliver on the promise, Honda is like the perpetual motion machine of brand trust." 2013 Honda – Brand Image Awards: Best Overall Brand
"We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda's win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise. We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself. You do too, apparently."
Courtesy of Honda Media Newsroom
Friday, March 22, 2013
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