Wishing you a safe and happy new year!

The 2013 Honda Civic - "Things Can Always Be Better"

Thank you for telling us about Elaine's great customer service!

"Elaine was a great salesperson. She handled our every need. She was friendly, knowlegable and very helpfull. I couldn't have ask for better treatment. I would recommend Serra Honda and specifically Elaine. She is an asset to this company and if I need another vehicle I will try to find her.

Thank you"

Merry Christmas from Serra Honda!

The 2013 Honda Civic Coupe

2013 Honda Accord Marks Export Milestone

A silver 2013 Honda Accord EX-L sedan became the 1 millionth Honda U.S. export vehicle on Tuesday.

The Ohio-built 2013 Accord is bound for Seoul, South Korea, where Honda recently began sales of its U.S.-made vehicles.

Within two years, Honda says it will export more vehicles built in its North American auto plants than it imports from Japan.

Honda began selling small motorcycles in the United States in the late 1950s and in 1970 imported its first "mass-market" car, the 600, a tiny, underpowered hatchback that failed to impress American buyers. But the Civic subcompact, introduced in 1973 around the time of the OPEC oil embargo, had a huge impact on economy-conscious buyers. And when the Accord was introduced to the U.S. market in 1976, the well-equipped hatchback quickly became a popular choice for American families.

Honda became one of the first Japanese automakers to produce cars in the United States. Today, it exports automobiles to 49 countries with total exports expected to reach nearly 100,000 Honda and Acura vehicles from the U.S. in 2012, the company said in a statement.

-Courtesy of Edmunds Inside Line

Monday Maintenance Tip: Save your floor with some mats

Hey fans, here's a quick tip on how to protect the interior of your car this season from the Reader's Digest: 

"Use floor mats to protect carpeting. The best type for controlling salt, slush, and mud in winter are rubber wafflestyle mats. They stay in place, don’t allow the water to seep through, and are easy to wash clean. Carpet-style mats are helpful, too. Shake, vacuum, or wash as needed; replace them as they wear through." 

Honda - the power of dreams.

Honda debuts the 2013 Honda Civic at Los Angeles Auto Show!

Honda worked fast to make improvements to the Civic after the 2012 model was slammed by critics. The automaker introduced the completely redesigned Civic sedan for the 2013 model year. The 2013 Civic comes with all-new front and rear exterior styling along with upgrades to the interior. It is equipped with a 1.8-liter, four-cylinder engine producing 140 horsepower and 128 lb.-ft. of torque. The debut took place during the automaker's press conference on the second media day of the auto show on Nov. 29.

"Honda, the most trusted brand in America," said John Mendel, executive vice president of auto sales for American Honda Motor Co., Inc. "There's probably no stronger statement about the Honda brand. Even as hyper-competitive market pressures some manufacturers to find interesting ways to stand out, Honda remains committed to the values that helped us earn that unprecedented reputation. The Honda brand is on a serious roll with our best sales performance since 2008. Year to date, American Honda Motor sales are up 22 percent with sales of both Accord and Civic up more than 35 percent."

The 2013 Civic comes with a new grille, a more sculpted hood and a new open-mouth front bumper design. Other new additions include new wheels, rear styling, a new bumper and a spoiler. The automaker says the cabin is much more quieter than with the previous model. The 2013 Civic will come with standard rearview cameras, with or without navigation. It has a combined fuel economy rating of 39 mpg.

Production of the Civic Hybrid will move to Honda's manufacturing plant in Indiana in January. All hybrid models will come with standard forward collision warnings and lane-departure warnings. The new Civics will be priced at $160 more than the previous models.

"A significant refresh of today's best-selling compact car," said Art St. Cyr, vice president of product planning and logistics for American Honda Motor Co., Inc. "Just one model year after its debut as an all-new model. The current Civic is a very good car and the response from our customers proves it. But this 2013 Civic is simply a great vehicle. We made a number of improvements with the critical focus on more emotional styling inside and out, creating a more sporty and dynamic driving experience."

Mendel announced the Honda Accord plug-in electric hybrid vehicle, which will go on sale in Jan. 2013 after its reveal at the North American International Auto Show in Detroit. It will have a fuel economy rating of 115 MPGe (equivalent). The Accord plug-in will start at $39,780, about $600 more than the 2013 Chevrolet Volt.

"For those of you quickly trying to do the math, I'll do it for you," the executive vice president of auto sales explained. "The Accord plug-in will have the highest EPA fuel economy of any plug-in hybrid vehicle period. It will also become the first production car in America to meet the more stringent SULEV20 emission standards qualifying it for HOV lane access right here in California where it goes on sale here and in New York on Jan. 15."

I think the 2013 Honda Civic will be a hot seller. It looks much more sportier than the previous model.

Courtesy of AmericaJr.com 

Monday maintenance tip for your winter wipers!

Here's a winter maintenance tip from kiplinger.com:

"Fog, snow and rain will cut down your visibility in winter.
Check your wiper blades, which have a lifespan of about a year. If your car doesn't have the newer "beam blade" style wipers, consider a pair, especially for the winter months. The beam style blades don't have an external spring to freeze up.
When snow or other freezing precipitation threaten, make sure you turn off the wipers when you park so that the next time you turn on your car, the wiper motor's not fighting to get frozen wipers moving. This can burn out the motor.
Some folks pop their wipers up so they're not touching the windshield. This little trick will make it easier to scrape your windshield. Some folks believe this wears out the spring that keeps the blade on the glass. And some folks think it's an affectation. We'll leave it to you."

Honda opens advanced design studio in L.A.

Honda Motor Co. opened an advanced design studio in downtown Los Angeles on Wednesday to develop Honda and Acura cars a well as mobility concepts.

Honda said the new studio, Honda's third in the Los Angeles area, will take over advanced design activities previously performed at a studio in Pasadena and take an expanded role in Honda R&D's global design activities.

"This new facility in the heart of Los Angeles' very progressive and high-energy fashion, arts and cultural scene is a great place for designers to be able to think about the challenge of future design," said David Marek, division director of auto design for Honda R&D Americas.

"In addition to styling, we'll be looking at changing consumer lifestyles and attitudes," he said.

In addition to the new downtown studio, Honda R&D Americas has two Torrance-based studios, the Honda Design Studio and Acura Design Studio, which are responsible for the styling of Honda and Acura models.

Some of the Honda concepts shown at the Los Angeles Auto Show were conceived by the advanced design group in Pasadena: the REMIX small sport concept, the three-seat FC Sport hydrogen sports car, and the Honda Personal-Neo Urban Transport city coupe concept.

Courtesy of The Detroit News

The holidays are upon us! Do you know what makes a great gift?

A surprise oil change for the Honda lover in your life! Click here to schedule their service appointment.