Check out today's car care tip.

Protect your car paint from the sun.

Paint does more than make your vehicle look great. It’s also the first line of defense against rusted body panels. Of course, the best way to protect the paint is to park the car in a garage. If that is not possible, park in the shade or purchase a car cover. The sun’s ultraviolet rays break down paint and cause it to fade. Some car covers protect your car from more than sun, moisture, bird droppings, and dust — they also have a thin layer of cushioning that will guard against light impact, such as from a tipped bicycle or small falling tree branch.

Courtesy of rd.com

Thank you for these outstanding reviews! Way to go team!

Two positive reviews from Google + Local:

Review 1

I was very satisfied with the service. They were very prompt and accurate with their timing.

Review 2

This was one of the best and friendliest dealerships that i have ever done business with. Keep up the good work.

 

 

Thank you for these outstanding reviews!

Three positive reviews from Google + Local:

Review 1

The good service just continues! Service department really works to keep my business. I have never been disappointed with their work and the time it takes them to do it. I have had nothing but excellent service at Serra Honda in Ensley, so much better than any dealer...even other Honda dealers...than I've ever dealt with. They went above and beyond on a warranty issue on my Civic and saved me a lot of time, money and headache. Service is always fast and without hassle. I was so impressed with the service department at Serra Honda, I bought my '11 CRV there last summer.

Review 2

I had a great experience at Serra Honda. The people are so friendly and make you feel appreciated without hounding you to death. When they finished the even washed my car for me----AT NO CHARGE! Love you guys!

Review 3

LOVE those service coupons you send by email. Keep them coming. Nice people in service department!

Honda Civic Type R given the green light?

With official announcements yet to be released, reports indicate Honda has given the green light on the next generation of its zippy Civic Type R.

Are you a fan of Honda’s performance-tuned hatchback? Wishing a new breed of Civic Type R would get here already? Well you’re in luck (sort of) as reports suggest that a next generation Civic Type R is on its way.

Apparently, “company insiders” at Honda have confirmed to Autocar that the Japanese automaker will officially announce the Civic Type R at this year’s Paris Motor Show, with plans to debut the speedy, hot hatch at the Geneva Motor Show next year.

The triumphant return of the Type R has been speculated for some time now, but if reports prove true car could go on sale as early as March of 2013.

As of yet nothing has been confirmed, but certainly some big changes are expected to make their way into the next-gen CTR. Honda will reportedly do away with the current interation’s existing naturally aspirated K20 VTEC – which had difficulty meeting Euro emissions regulations, subsequently causing its demise – in favor of a new 210 horsepower, 2.0-liter turbocharged Mugen-developed four-cylinder. On top of newly designed engine and heightened bodywork, expect to see further enhancements like larger wheels and tires, upgraded brakes, as well as a sport-tuned suspension.

Of course this is all just speculation and concrete details have yet to materialize. Still, we’re exciting to see how a next CTR pans out. 

Now for the bad news — at least for those of us in U.S. – we don’t anticipate snagging the keys to Honda’s race ready Civic to be an easy ordeal. Like with most Type R models, it’s highly unlikely the Civic Type R will make its way to our salty shores, and instead be restricted to Japan and Europe only.

It’s okay though, at least you have the weekend to look forward to.

Courtesy of digitaltrends.com

Getting a great deal on the Honda you've been waiting for is like the happy ending to a Hollywood movie.

New Cloud-Based HondaLink™ Connected Car System Helps Drivers Put Away Their Phones While Maintaining Intuitive Access to Their Favorite Media

Honda today unveiled HondaLink™, a new in-vehicle connectivity system that will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Featuring the first automotive OEM application of Aha™ by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of cloud-based news,information and media feeds from around the world, using an intuitive, audio-system based interface.

"HondaLink will enable customers to put away their phone and still stay connected to the people, music and media they love," said Vicki Poponi, assistant vice president of product planning for American Honda. "By creating an intuitive and customizable user interface, HondaLink allows drivers to access digital content as easily as choosing a radio station."

Honda's intuitive new HondaLink smartphone application allows owners to preset content on their phone. Once in the car, consumers can enjoy personalized content accessible via voice recognition, steering-wheel mounted controls and in-dash audio system controls. With a tethered smartphone serving as a conduit to a wealth of cloud-based media, HondaLink creates a unique, connected driving experience.

"Honda's strategy is about leveraging the cloud to bring a wealth of new information and services to Honda owners," said Charles Koch, American Honda manager of new business development. "This is the next evolution of the connected car and the connected customer."

Through the Aha service, for example, HondaLink users can listen to Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. The service is free and instantly accessible from the cloud.

Aha delivers a user-friendly experience requiring infrequent smartphone software updates, with in-vehicle content and channel access updating simply and automatically throughout the vehicle life. And content available from HondaLink will grow as the system continues to expand its services for Honda owners. HondaLink will also incorporate Pandora internet radio and voice-to-text SMS text services with pre-programmed responses, which Honda introduced on the 2012 CR-V.

HondaLink EV
The HondaLink family also includes HondaLink EV, specifically designed for the all-new Fit EV all-electric vehicle and the upcoming Accord Plug-In Hybrid. Owners of these electric vehicles will have access to unique applications designed specifically to maintain connectivity to their vehicle. The HondaLink EV application will allow the user to remotely view the state of charge, initiate charging, and activate the air conditioning and heater to pre-condition the vehicle while connected to the grid to maximize battery range on start-up. HondaLink EV will launch with the Fit EV, which will be available for lease in California and Oregon beginning on July 20, 2012.

About Honda
American Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in North America, beginning with production¹ of the Accord in Marysville, Ohio, in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates seven automotive manufacturing facilities in the region, producing a wide range of Honda automobiles.

Courtesy of Honda

When in doubt, go with red.

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Fans! Stop by Serra Honda. We have some great deals going on!

Summer Clearance Event

Hey Fans! Check out our Summer Clearance Event! We have great deals on Honda Accords, Civics, CR-Vs, and more!

See dealership for details. http://www.serrahonda.com/honda-incentives/

Transforming a stock 2012 Civic Si Coupe into a competitive race car for the World Challenge is easier than you think.

Make your commute the highlight of your day. Drive a Honda CR-Z.

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Spy Photos: Interior Exposed on the 2013 Honda Accord

Thanks to the diligent spies at KGP Photography, Edmunds has a clear look at the interior design of the next-generation Honda Accord. First impression? Huge improvement. Gone is the maze of similarly-sized buttons all stacked up on the dashboard. This setup does a better job of separating the radio and navigation controls from the climate controls and reduces the overall button count. Looks like Pandora will be added offered as well, not to mention a manual transmission, in coupe models at least.

Courtesy of Edmunds

Photo courtesy of KGP Photography

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