Tuesday, January 31, 2012

10th Anniversary Honda Battle of the Bands Marks Unforgettable Celebration of HBCU Marching Band Experience

Nearly 60,000 Enjoy Eight Thrilling Marching Bands and Live Performance by Monica

 

An enthusiastic crowd of some 60,000 fans, students and alumni packed the Georgia Dome on Saturday to be part of the one-of-a-kind spectacle that is the Honda Battle of the Bands (HBOB) Invitational Showcase.  The crowd was treated to a series of spectacular performances by eight of the nation's top marching bands from Historically Black Colleges and Universities (HBCU), as well as an electrifying halftime performance by Grammy Award-winning R&B songstress Monica, as the Honda Battle of the Bands marked the 10th anniversary of its Invitational Showcase event.

The unparalleled pageantry, musicianship and camaraderie of the HBCU marching band experience and tradition was on full display, as the dynamic performances by: Albany State University, Bethune Cookman University, Jackson State University, Prairie View A&M University, South Carolina State University, Tennessee State University, Virginia State University and Winston-Salem State University brought to life the "Homecoming" theme of the 2012 Honda Battle of the Bands program.

The 10th anniversary Honda Battle of the Bands called for all HBCU marching band alumni, current students and fans to attend this special anniversary event. Just as "The Yard" on HBCU campuses serves as the community gathering place for all homecoming activities, the Georgia Dome was transformed into "The Honda Battle of the Bands Yard" and re-created the HBCU homecoming experience with everything from a pee-wee football scrimmage to a short step-show.

The Honda Battle of the Bands Invitational Showcase is the nation's largest and most highly anticipated HBCU music event. Widely known as "the Super Bowl for Black college bands," the program was started 10 years ago to highlight and celebrate the heritage and showmanship of HBCU marching bands. Dedicated solely to supporting HBCU music education programs, the program also stands as the only national music scholarship program of its kind. Each of the eight schools that participated in this year's Invitational Showcase earned $20,000 in grant money for their school's music scholarship program. In all, more than $200,000 in music scholarship grants were awarded to the 41 schools participating in the 2012 Honda Battle of the Bands program.

Honda Battle of the Bands Fan Wins New 2012 CR-V
Elijah Hayes of Fort Valley State University was the winner of a new 2012 Honda CR-V. "Band Chatter," introduced for the 10th anniversary of the Honda Battle of the Bands program, was an online social media challenge that gave HBCU students the opportunity to flex their Facebook and Twitter skills for a chance to win a trip for two to the Invitational Showcase and a new Honda CR-V.  Hayes, this year's winner, accumulated points through daily Facebook postings, comments and photo uploading and sharing earning him a chance to win.

Recruitment Fair Encourages High School Seniors to Think About College
In addition to the marching band performances at the Invitational Showcase, HBOB includes an HBCU Recruitment Fair engaging high school students with representatives of HBCU schools. Conceived to go one step beyond just exposing young people to the opportunities offered by historically black colleges and universities, the HBOB HBCU Recruitment Fair is unique in enabling prospective college students to meet with marching band and admissions recruiters to discuss admissions requirements and scholarship opportunities. More than 35 institutions exhibited, and more than 3,000 young people attended this year's Recruitment Fair event.

Courtesy of Honda

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Tuesday, January 17, 2012

Honda Pilot Receives "Family Car of the Year" Award From Cars.com

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American Honda Motor Co., Inc., announced that the 2012 Honda Pilot has received the Cars.com"Family Car of the Year," award. The Pilot SUV received a wide range of upgrades for 2012, including a sleeker front-end design, enhanced interior features and improved fuel economy. The 2012 Pilot had already earned the top spot in the"USA Today, MotorWeek and Cars.com $37k and Under SUV Shootout,"with the editor-in-chief touting the Pilot as"the perfect SUV for buyers who want to comfortably haul the entire family and all of their gear."

"We're delighted to see the eight-passenger Pilot's versatility and family-friendly attributes recognized with this prestigious award,"said Vicki Poponi, assistant vice president of product planning, American Honda Motor Co. "The newly refined and more fuel-efficient Pilot provides real value and surprising sophistication for anyone shopping in the segment."

This year marks the fifth anniversary of the Cars.com Family Car of the Year award, which was presented last year to the Honda Odyssey. Launched in June 1998, Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.

Courtesy of Honda

Friday, January 13, 2012

Honda Civic Named to About.com's Best New Cars of 2012 List

American Honda Motor Co., Inc., announced today that the 2012 Honda Civic has been named as one of About.com Cars' Best New Cars of 2012.

"Ranging from a gas-sipping hybrid to a kick-in-the-pants Si, the Civic lineup provides a variety of fun, fuel-efficient options to satisfy a wide range of customers," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "We are thrilled to receive this award that recognizes the many advantages of the Civic."

In describing the award-winning Civic, About.com's Aaron Gold called the 2012 Civic hands-down the most comprehensive compact car on the market. "You can get a sedan or a coupe; a high-fuel-efficiency version; a high-performance version; a leather-lined version; a hybrid version; even an alternative-fuel version that runs on clean natural gas," Gold said. "And whichever Civic you choose, you're virtually guaranteed years of trouble-free motoring."

The award from About.com adds to the 2012 Honda Civic's growing list of accolades that include being named Green Car of the Year (Civic Natural Gas), capturing Best Resale Value for a Compact Car by Kelley Blue Book's kbb.com, and earning a 2011 IIHS Top Safety Pick. About.com is one of the largest providers of original content on the web, with over 60 million unique visitors per month in the United States.

Courtesy of Honda

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Tuesday, January 10, 2012

Honda Unveils 2013 Accord Coupe Concept

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Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.

The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda's suite of next-generation Earth Dreams™ powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.  

"Marking the 30th anniversary of U.S. production, this new ninth-generation Accord will raise the bar again through a tour de force of new Honda powertrain and safety technologies, geared to ensure that Honda and the Accord continue to lead in fuel economy, safety and fun-to-drive performance," said John Mendel, executive vice president of sales for American Honda.

Design and Packaging

The Accord Coupe Concept features an athletic styling direction for Honda's best-selling model. The front bumper's dynamic lines are highlighted by a revised four-sided honeycomb grille and deeply set multi-reflector headlights. Lower fog-light spoilers are accented by crystallized chrome inlays.

The Accord Coupe Concept's 20-inch, machine-finished, 5-spoke wheels contribute to its solid stance. The rear taillights aggressively sweep into the body, while a trunk -lid spoiler and large exhaust finishers integrated into the bumper underscore the Accord Coupe Concept's muscular exterior.

While the Accord Coupe will remain similarly sized, the Accord Sedan will feature a more compact exterior footprint, adding to its sportier appearance. A shortened length and reduced weight will also give the 2013 Accord Sedan more responsive handling and improved driving dynamics. Both the 2013 Accord Sedan and Accord Coupe will retain the current model's generous cabin space.

Advanced and Efficient Powertrains

The Accord will offer three all-new powertrains for the 2013 model year. The Accord Sedan and Accord Coupe will be the first models in the U.S. to receive the new Earth Dreams 2.4-liter, 16-valve DOHC i-VTEC® four-cylinder engine featuring direct- injection (DI). The engine will be paired to a 6-speed manual transmission or a new Continuously Variable Transmission (CVT), which utilizes an innovative cooperative control system for excellent acceleration and responsive shifting. The all-new 2.4-liter DI engine generates significant performance improvements compared to the 2.4-liter 4-cylinder engine it replaces, producing more than 181 horsepower and 177 lb-ft of torque. In addition to an overall improvement in fuel economy compared to the 2012 model, the new four-cylinder-equipped 2013 Accord models are targeted to deliver class-leading fuel economy1.

The 2013 Accord Sedan and Accord Coupe will also be offered with a re-engineered 3.5-liter, 24-valve, SOHC, i-VTEC V-6 engine, paired to a new 6-speed automatic transmission or an available 6-speed manual transmission. The new V-6 engine generates an increase in horsepower and torque over the current model. The 2013 Accord Sedan and Accord Coupe models equipped with the 6-speed automatic transmission will utilize Honda Variable Cylinder Management ™ (VCM™) technology and are targeted to achieve class-leading fuel economy1 along with an overall improvement in fuel economy compared to the outgoing model.

The 2013 Accord lineup will also feature the first application of a new two-motor plug-in hybrid system to the Accord Sedan. The Honda two-motor hybrid system moves continuously through three modes - all-electric, gasoline-electric and direct-drive - to maximize driving efficiency and fuel economy.

In all-electric mode, the 2013 Accord Plug-In Hybrid will use a 6 kilowatt-hour lithium-ion battery and a powerful 120 kW electric motor to achieve an all-electric range of approximately 10-15 miles in city driving scenarios and a top speed of 62 mph. Fully recharging the battery will take less than four hours using a 120-volt, outlet and less than 1.5 hours using a 240-volt charger.

In the gasoline-electric hybrid mode, the Accord is powered by its fuel-efficient 2.0-liter, i-VTEC inline four-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). For more efficient high-speed cruising, the Accord Plug-In Hybrid can engage in a direct-drive mode, in which only the engine drives the front wheels. The Accord Plug-In Hybrid launch next winter.

All 2013 Accord models will incorporate the Honda ECO Assist™ system, an innovative technology that can enhance efficient vehicle operation at the touch of a button, while also providing visual feedback to the driver to promote and confirm a more efficient driving style.

Safety and Technological Innovations

The 2013 Accord will introduce numerous new features for enhanced driver safety, visibility and security. The new Accord will be available with Honda's first application of Lane Departure Warning (LDW) and Forward Collision Warning (FCW) technology. Both systems use a camera mounted behind the windshield to alert drivers if the car is moving out of its lane or to warn drivers of a potential collision in front of them.

The 2013 Accord is targeted to earn top scores in both the federal government's New Car Assessment Program (NCAP) and the Insurance Institute for Highway Safety2 (IIHS) vehicle evaluations.

Additionally, the Accord will be equipped with several new technologies to help improve the driver's visibility around the vehicle. The Accord will be the first model to receive the Honda-exclusive LaneWatch™ blind-spot display, which uses a camera system mounted on the passenger mirror for an enhanced view of the passenger-side roadway. The Accord will also receive a rearview back-up camera and an Expanded View Driver's Mirror as standard equipment.

The Accord has always been an exceptional value and the 2013 model will offer more standard equipment compared to the current model, including new advanced technology features. High-tech features that will be found on all 2013 Accord models include Bluetooth®3 HandsFreeLink® phone interface, a full-color intelligent Multi-Information Display (i-MID) and an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another standard feature and first for the Accord is the introduction of a Pandora® Internet Radio interface4, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and i-MID.

Sales, Accolades and Manufacturing History

The Honda Accord, currently in its eighth generation, is one of Honda's best-selling vehicles worldwide and remains one of the top-selling automobiles in the U.S. The Accord was launched in 1976 with subsequent major re-designs in 1982, 1986, 1990, 1994, 1998, 2003 and 2008. More than 11 million Accords have been sold in the U.S. since 1976.

Since its introduction nearly 36 years ago, the Accord has been honored for its quality, reliability and superior drivability. Car and Driver magazine has awarded the Honda Accord its prestigious and highly competitive annual '10Best Cars' award a record 26 times. No other vehicle in the award's history has been honored as frequently as the Accord. The Accord was also recognized for the highest initial quality in the mid-size sedan segment in the 2011 J.D. Power Initial Quality Survey.

In 2012, Honda will celebrate 30 years of Accord production in the U.S. The first Accord Sedan rolled off the Marysville, Ohio assembly line on November 1, 1982 and was the first Japanese-nameplate car assembled in the U.S. Since then, more than eight million Accords have been produced5 at Honda's first U.S. auto plant in Marysville, Ohio.

Courtesy of Honda

Tuesday, January 3, 2012

Watch the All-New Honda Accord Coupe Concept Debut Live from the 2012 North American International Auto Show

For those unable to attend the North American International Auto Show, Honda will unveil the all-new Accord Coupe Concept live via webcast on January 10 at 9:20 a.m., EST. Media may view the webcast at http://hondanews.com/live/2012naias-honda and consumers may view it at http://hondawebcast.com.

Courtesy of Honda